What happens when you put 20 creative minds in a room?
When Realise Managing Director Fiona Proudler met UNICEF’s Global Head of Brand and Marketing Eric Dekoninck, an idea was borne. That rather than push the brief out to one of the many roster agencies, perhaps it was time to think big and to get the very best talent around to solve the problem.
Transforming an American icon
To be asked to bring a one hundred year old American icon through a digital transformation is a huge compliment. But when you win a project like this, there's no time for self congratulation. It's time to prove what you can do. To roll up your sleeves and get to work.
Fight or flight?
We believe interaction can immerse an audience more than a passive experience, creating a stronger bond with the characters and the story. Unearthed was no exception.
We created an award-winning immersive digital ecosystem through 360° interactive video and binaural soundscapes to give our audience an insight into a day in the life of a hummingbird.
Good in every sense
Ella’s Kitchen take a ‘kids first’ approach to making tasty, natural 100% organic food for babies and kids. That means always looking at the world through the eyes of a little one, questioning what they would like to see, feel, smell, hear and taste. Everything is crafted to stimulate their senses and to surprise and delight them.
Realise mums and dads have been using the Ella’s Kitchen range of fun, colourful, squishy packs of goodness for years. So when Ella’s Kitchen challenged us to create a brand activation event in the Netherlands that would build love and recognition for Ella’s Kitchen in a ‘kids first’ way, we looked to our own little ones for inspiration.
Bringing content to life
At Realise we believe there is no such thing as boring information only boring ways of communicating it. So when Admiral asked us to help answer some of the most frequently asked questions around telematics car insurance for teens we jumped at the challenge. Our goal was to bring the content to life in a way that would appeal not just to teens but their parents too.
So far the videos have had 76,000 views and 4.5% of people who visited applied for a quote.
We’ve also had some great feedback that teens are finding it informative and easy to use.
Buy better. Live better.
Naked Wines in association with 11 partner brands wanted a campaign that would encourage people to take a break from the supermarkets for a month. That’s how Supermarket Siesta was born.
The primary objective of the campaign was to encourage people to discover a new way to shop outside of the mainstream supermarkets and show them the quality, provenance, range and superiority of online shopping choices. For example, why continue to pick up that same bottle of plonk from the shelves when you could buy better wine for less money with Naked Wines and support independent winemakers in the process?
Pass, Tackle, Convert and Win
Football clubs live in a very competitive world. They not only compete against other clubs, they compete against other sports news outlets. Our goal in redesigning and building their site was to get fans to come here on match day. The 6,000 fans on the site at the same time on match day would say that we got that experience right.
What to do when the world is your content
Social media doesn't take a holiday, it posts about holidays non-stop. With the brief of travelling yourself interesting, we set out to find the top modern and social explorers in the world. Creating amazing content in a very short amount of time, the Explorer site attracted over 30,000 unique visitors. What a trip.
Shared values and a fast delivery
When Standard Life came to us to promote their sponsorship of Andy Murray, we saw a great partnership. The unstoppable energy and drive of Andy with the unwavering support of a pensions provider. Standard Life are withAndy through the highs and lows, and we created some stunning content to bring our idea to life.