How are digital and consumer trends shaping the future of the travel industry?
And how can travel brands use tech to engineer joined-up experiences?
Informed by our close relationship with the travel industry and exclusive industry insight, our latest Thought Leadership paper will keep you up-to-date with the key digital trends disrupting travel experiences, from today, through to 2020.
LET THE JOURNEY BEGIN
At Realise we use our strategic expertise to help brands navigate the complexities behind the glamour of the travel industry, from our digital transformation for Greyhound to beautiful campaigns for Expedia.
Watch our travel show reel and browse our work below.
What to do when the world is your content
Social media doesn't take a holiday, it posts about holidays non-stop. With the brief of travelling yourself interesting, we set out to find the top modern and social explorers in the world. Creating amazing content in a very short amount of time, the Explorer site attracted over 30,000 unique visitors. What a trip.
“Realise have helped Expedia bring to life many great ideas and concepts that our travel clients love. They understand our business and what our partners are trying to achieve. They aren’t just an agency that we work with – they often feel like an extension of our team.“
Director of Creative Partnerships, Expedia
Campaigns that deliver
Heathrow is a relatively new Realise client, but it already feels like we've been old pals for ages. Right from the start, we've rolled up our sleeves and got stuck into crafting Heathrow's digital campaigns, developing their hub content and producing social copy.
Whether it's getting their retail pages ready for summer, building banners about their AirPorter service, or filming a set of GIFs a windy airfield to promote Britain's Busiest Airport documentary, our first year with Heathrow has been a real pleasure.
Transforming an American icon
To be asked to bring a one hundred year old American icon through a digital transformation is a huge compliment. But when you win a project like this, there's no time for self congratulation. It's time to prove what you can do. To roll up your sleeves and get to work.
Watch our video on the Greyhound Digital Transformation.
EDINBURGH INTERNATIONAL FESTIVAL
Opening up a world of culture
Every year, the Edinburgh International Festival brings together the best music, theatre, opera and dance from around the world. As they routinely rub shoulders with the finest performers in the Arts, we were honoured to get the chance to show them our craft.
We designed and built the Edinburgh International Festival website, delivering a consistent experience across devices to thousands of international users. Bravissimo!
Bringing websites up to speed
Busabout is all about offering travellers the freedom and flexibility to explore. It stands to reason that we’d reflect that approach in our designs for their website.
We created a new webpage explaining the benefits of Busabout’s ‘Hop-on Hop-off’ travel option, with easy navigation and a bright look and feel consistent with their new printed brochures. We also redesigned their booking engine to help improve conversion and optimise site performance, bringing their offering up to speed with traveller expectations.