Bringing content to life
At Realise we believe there is no such thing as boring information only boring ways of communicating it. So when Admiral asked us to help answer some of the most frequently asked questions around telematics car insurance for teens we jumped at the challenge. Our goal was to bring the content to life in a way that would appeal not just to teens but their parents too.
The generation game
Our first challenge was finding the crossover point between teens and their parents. What do they both enjoy when it comes to digesting content? The answer: comedy.
But was there a way to turn questions about data usage and car insurance premiums into something quirky and shareable? The answer: yes.
Firstly we created a landing page that instead of listing out questions using static text turned them into a wall of GIFs.
Smile while you learn
We came up with concept for a series of short videos featuring Admiral staff answering the questions in fun, engaging ways. A question about unexpected premium changes became a cheeky employee with an air horn jumping out on his colleague. Getting across the how ridiculous it would be to track everyone’s data in real time became Chris and Lloyd in their broom cupboard on 24 hour data watch. They are now just a little bit famous in the Admiral offices and no wonder.
So far the videos have had 76,000 views and 4.5% of people who visited applied for a quote.
We’ve also had some great feedback that teens are finding it informative and easy to use.