It’s not that easy to find new clients for your agency (no matter how fantastic your reputation).
We’re in a fiercely competitive industry where the battle lines have been drawn and re-drawn in recent years. Even the most sophisticated of marketers are struggling to create their pitch lists when we, the industry players, are adapting around the clock to create fit for purpose offerings. It’s a blurry picture. I’m not going to try and make it clearer for the entire industry I’m so proud to be part of.
I’m going to speak out for My Team. My Work Family. They rock my world. They could rock yours. I stumbled upon them almost 11 years ago and have never looked back.
Strong. Determined. Conscientious. Or maybe it’s better to humanise those words. Battlers. Warriors. Gladiators. Out in the trenches every day. Fighting for glory. Hunting for victory.
Surely every client wants an army of fierce digital soldiers on their side?
So let me fast forward here. Not every client does. But you should. Or you should if you care about getting the best squad on the job. Bringing in those who will deliver for you every day. Who will push you, challenge you, encourage you, inspire you.
And we can prove it. Throw us an opportunity. A one sentence brief. A problem. A half baked idea. And we will evidence that we are the right fit. Don’t let process get in the way. I’m yet to find the perfect long list, short list, RFP, ITT or pitch process. There is no such thing. All of these have a place. They can all deliver value – positive outcomes and choices.
But nothing beats a strong call to action and that’s what I’m all about. Beating of chest. Shouting in loudest voice. Punching of air. Realise lives and breathes for its clients. We get out of bed in the morning and race to work for those clients. Our day, our energies, our brains are all channelled for them. And the more variety of clients and projects there are, the bigger the benefit for each and every existing client too.
Insert Your Name Here.
Be amongst industry peers that many would be envious of. You will truly matter to us. My name is my bond.
Fiona Proudler, Managing Director