When you look at data, what does it tell you? Is it just a row of random numbers that means something to one person but absolutely nothing to another. Numbers for an analyst are in essence the letters that make up the words to tell a beautiful story.
We can use data to tell a good story or a bad story, but our interpretation is simply a narrative of the truth.
People are naturally curious seeking facts and figures. Why? Because we all want to be rational in our minds to quantify the truth.
Data is literally all around us, we need it in our daily lives to make decisions or measure the outputs of our actions in a tangible way.
So take a moment when you look at data. It is beauty personified in numbers....