At Realise we are constantly working with our clients to deliver deeper engagement through innovative digital experiences. For our Financial services (FS) clients such as Standard Life Investments, HSBC and Lloyds this is an ever increasing priority. The disruption within the FS industry caused through changes in technology and the accompanying changes in customer behaviour has meant FS marketers are having to find better ways to use digital to create results for their brands and businesses.
As a primary channel digital offers the opportunity to reach customers on a 1 to 1 basis, creating interactive personalised experiences that can build loyal and long term client relationships but organisational change is required to develop the strategies and processes to make the most of those opportunities.
On Tuesday 3rd March 23 industry leaders from banks, insurance and investment companies are gathered together for the 2015 Digital Marketing Financial Services conference. With tales from the front line they will be discussing how they are boosting digital performance with engaging content & integrated cross-channel marketing strategies to optimise their customers digital journey.
Realise will report back on the event and if you’d like to book a debrief on what is said, we would be delighted to hear from you.