We’re over the moon that we’ve been shortlisted for The Digitals! This gives us a fantastic opportunity to benchmark our work against the best in the digital space. Our Facebook promotion for Doctor Who: Doctor Who Starring You has been selected for the Social category. BBC Worldwide challenged us to think of how to promote the 50th Anniversary of Doctor Who, so we got our sonic screwdrivers and got to work. We created a personalised invite based on the opening credits for Doctor Who, so that fans could put themselves in the title sequence and invite friends to #SaveTheDay and join them in celebrating the anniversary on 23 November 2013 when the BBC aired a special anniversary edition of Doctor Who. Once the invite was generated, fans could share the invite with friends through Facebook and Twitter, and click through to their local BBC store.
We’ve got our fingers crossed for 12 November when The Digitals winners are announced, and if you’re heading to the ceremony, we look forward to seeing you there!