FT embrace Digital First

One of our Senior Designers, Stuart McMorris, shared this fascinating press release from the FT around Realise last week http://aboutus.ft.com/2013/10/09/lionel-barber-memo-to-staff-on-reshaping-the-newspaper-for-the-digital-age/#axzz2hP1lIP5V

It contains some gems, from the bold, unapologetic statement that "he 1970s-style newspaper publishing process ... – is dead.", through to an up-front assertion that, frankly, if you can't keep up, then you need to look at other options.

But I think the greatest evidence that the FT truly are embracing a Digital First strategy is the fact that this internal memo was published as a press release. Transparency ought to be a key facet of any digital brand: one organisation - with no obfuscation between 'who we are' and 'what we do'. The press, like politicians and banks, have taken a huge hit in the trust department in recent years. If anyone should know best that 'the truth will out', it's the papers. And while there's nothing you'd want to hide in this particular release, a general attitude of openness and transparency will go a long way towards restoring trust in the fourth estate.