Kevin Spacey’s Mobile Content Strategy

Kevin Spacey’s McTaggart Lecture at the Guardian Edinburgh International Television Festival last week should be required reading for anyone interested in mobile content. Spacey, who this year starred in and produced the drama series 'House of Cards' for the on-demand entertainment company Netflix, warned his audience of TV executives not to cling to “a dogmatic differentiation” between old-fashioned media formats.

Talking about the way viewers are now choosing to consume content in entirely new ways – e.g. by ‘binge watching’ shows like ‘House of Cards’, all 13 episodes of which were released online at the same time – he asked:

“If you are watching a film on your television, is it no longer a film because you’re not watching it at the cinema? If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant. It’s all content. It’s all story.”

All content.

All story.

We might just borrow that…