ST IVES FURTHER STRENGTHENS DIGITAL CAPABILITIES WITH ACQUISITION OF REALISE
London, March 3: St Ives Group, the UK’s leading provider of marketing solutions and publishing services, today announces the acquisition of digital marketing agency Realise.
The acquisition is a continuation of the Group’s strategy to create a complementary range of digital and marketing services that will add further value to existing and new clients. The deal will enhance St Ives’ digital capabilities following the acquisitions, in 2013, of Amaze and Branded3.
Based in Edinburgh and London, with nearly 100 employees, Realise has expertise in a broad range of digital capabilities, from digital strategy and creative to technology and production. The agency has particular strength in financial services and media, with clients including AXA, Lloyds Banking Group and Standard Life Investments, as well as Google and Channel 4.
Following the acquisition, Realise will operate as a subsidiary of St Ives, continuing to be managed from its current locations by the existing management team, including CEO Tony Murphy and Andy Lamond.
GP Bullhound advised Realise on the transaction.
Patrick Martell, Chief Executive of St Ives Group, said: “The acquisition of Realise is another major step in the Group’s strategy to build our digital capabilities. The agency will complement the services of Amaze and Branded3, with a combined strength and scale that puts us firmly among the leaders in the UK’s digital sector.
“Our combination of insight-led innovation and trusted execution across digital and physical media creates a unique offering in the market for our existing and prospective clients. Realise is an exciting addition to our Group and we are looking forward to supporting its growth plans.”
Tony Murphy, CEO of Realise, commented: “Realise already has a strong reputation as one of the most respected digital marketing agencies in the UK. With the support of St Ives Group, we can continue to grow both in the UK and internationally by being part of a larger group whilst still retaining our own identity and culture as an independently managed specialist agency.”
ST IVES GROUP OVERVIEW
St Ives Group supports the businesses we work with to assess, understand and influence consumer behaviour across a range of sectors including publishing, retail and financial services.
As experts in innovation and execution, we are the marketing solutions business for an industry which is evolving to satisfy consumers whose attitudes towards marketing communications are shifting.
We have invested heavily in data and insight businesses to complement our expertise in cross-media execution solutions and will continue with this expansion programme.
From unrivalled consumer insight and analytics to expert multi-channel execution - and with sector-leading clients such as Sainsbury’s, HSBC, Jaguar Land Rover and Heinz to prove it - St Ives Group allows our clients to identify, communicate with and engage their consumers.