Is it just me, or have brands gone a bit theatrical lately?
I recently attended a three day retreat for CMOs and agency folk, with a packed diary of workshops, roundtables and meetings. These events are an absolute gold mine if like me, you want to know what it is actually keeping these guys up at night. So, following three days of speed dating and late night boozing these are the five most common themes that came up.
It’s not that easy to find new clients for your agency (no matter how fantastic your reputation). We’re in a fiercely competitive industry where the battle lines have been drawn and re-drawn in recent years. Even the most sophisticated of marketers are struggling to create their pitch lists when we, the industry players, are adapting around the clock to create fit for purpose offerings.
It’s a blurry picture. I’m not going to try and make it clearer for the entire industry I’m so proud to be part of.
Crowdsharing taxi-hire firm Uber is currently recruiting for an Editorial Director.The successful applicant will ‘lead the creation of branded content’ for the organisation across digital, video and print media, with a role that will focus on bringing ‘the stories of riders, drivers, cities and Uber to life’.
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein
This is a useful quote from one the great minds of our age, but if Einstein were to work in digital marketing and asked to come up with precise measures to quantify digital success for a business, I think he would define those metrics in a rational way where ‘less is more’ and ensure they truly answer those key business questions over time.