It’s not that easy to find new clients for your agency (no matter how fantastic your reputation). We’re in a fiercely competitive industry where the battle lines have been drawn and re-drawn in recent years. Even the most sophisticated of marketers are struggling to create their pitch lists when we, the industry players, are adapting around the clock to create fit for purpose offerings.
It’s a blurry picture. I’m not going to try and make it clearer for the entire industry I’m so proud to be part of.