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It’s not that easy to find new clients for your agency (no matter how fantastic your reputation).  We’re in a fiercely competitive industry where the battle lines have been drawn and re-drawn in recent years. Even the most sophisticated of marketers are struggling to create their pitch lists when we, the industry players, are adapting around the clock to create fit for purpose offerings.

It’s a blurry picture. I’m not going to try and make it clearer for the entire industry I’m so proud to be part of.

Should We Think Like Einstein When We Are Talking About Measurement?

“Not everything that can be counted counts, and not everything that counts can be counted. – Albert Einstein

This is a useful quote from one the great minds of our age, but if Einstein were to work in digital marketing and asked to come up with precise measures to quantify digital success for a business, I think he would define those metrics in a rational way where ‘less is more’ and ensure they truly answer those key business questions over time.