Buy better. Live better.


Naked Wines in association with 11 partner brands wanted a campaign that would encourage people to take a break from the supermarkets for a month. That’s how Supermarket Siesta was born.

The primary objective of the campaign was to encourage people to discover a new way to shop outside of the mainstream supermarkets and show them the quality, provenance, range and superiority of online shopping choices.  For example, why continue to pick up that same bottle of plonk from the shelves when you could buy better wine for less money with Naked Wines and support independent winemakers in the process?