Bringing content to life
What we did
Realise were asked by Admiral to produce content that would improve sales of their Telematics Car Insurance product for teens. They wanted to create content that reinforced openness and built trust in the brand and the product.
We carried out in-depth strategic research into the target audience to identify exactly the right approach. The insights we uncovered revealed that, when consuming content together, the crossover point between teens and their parents was comedy.
With this in mind we built on the popularity of the existing Mythbusters page by creating a new landing page that would appeal to both parents and teens and answer their questions with a humorous, authentic voice.
We applied our strategic approach by:
Creating a landing page where each question was presented as a GIF. The page had a high level of click-ability and appeal for our target audience who are used to interacting with pages full of colour and movement.
Designing illustrations for a selection of answers to encourage user engagement and increase shares.
We also developed scripts for a series of short films providing answers to frequently asked questions in a humorous way. Again, these were designed to appeal directly to our audience of teens who are used to viewing video to get information, usually on platforms such as YouTube and Vine. We worked in collaboration with a production company to shoot the films on-site at the Admiral head office in Cardiff.