What we did
fIGHT OR FLIGHT
We took part in a BBC Connected Studio event that posed the question: does immersive, interactive digital video enhance a viewer's experience of a story more than traditional linear video? Based on the ideas we pitched, we were chosen to create a prototype for Taster, the BBC's open testing site.
Focusing on an upcoming BBC natural history series, we wanted to help audiences explore an animal's world – by immersing them in a unique digital ecosystem.
So we asked:
- What’s it like to be a hummingbird in the rainforest?
- And how can we share that experience?
Defining a narrative
This isn’t just about watching.
This is about taking part in the challenges faced by a hummingbird as it navigates its world. Our story follows a hummingbird’s day from waking up in the jungle to finding food and avoiding danger.
360° video and binaural audio allows us to see and hear the hummingbird’s environment as it changes throughout the day, while expert narration helps us gain an insight into the challenges of the hummingbird’s life.