Clever thinking. Beautifully executed.
HEATHROW

Helping Heathrow take off

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Bringing people closer TOGETHER

 

Realise and Heathrow’s relationship spans over four years’ worth of work as varied as Heathrow’s visitors. We’ve been involved in a multitude of work from promoting Heathrow’s third runway plans, to social content support for ITV’s Britain’s Busiest Airport to senior management innovation boot camps.

In 2017, Realise began working as part of a multi-agency roster, leading the digital strategy and content production for Heathrow’s Integrated Activity Planner (IAP). This internal process outlines the core business objectives and priorities for 2017 across multiple departments including marketing, digital, CRM and social.

 
 
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Our approach

Our role as lead digital agency is to create and produce all paid digital activity - including digital display ads, campaign landing pages and paid social assets - while supporting the social team with organic content.

In collaboration with Heathrow’s digital media agency, iCrossing, we delivered all creative content for the paid media activity supporting the first main campaign phase of the IAP for summer, consistently delivering an effective multi-channel experience for customers and exceeding previous campaigns’ results. 

From promoting Heathrow’s Kids Go Free offer, to supporting the amazing Closer TV ad, to reaching audiences across the pond with the US inbound campaign, we’ve been working non-stop to support and realise Heathrow’s plans for the future.

 

 

 
 

7 weeks

In just 7 weeks we managed to design and build:


3 campaign landing pages

27 dynamic HTML5 banners

19 Supporting banners

3 FB Canvases

2 FB Carousels

2 Instagram Carousels 

A London Underground Wi-Fi takeover 

12 Animated infographics 

 
 
 
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The results

194K

Visits to our summer landing page

86%

of which were new visitors

2m26s

Average
Dwell time

12.9%

Social media engagement
up from 0.42% yoy
 
 
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