More to shopping than supermarkets
What we did
Buy better. Live better.
Naked Wines in association with 11 partner brands wanted a campaign that would encourage people to take a break from the supermarkets for a month. That’s how Supermarket Siesta was born. The primary objective of the campaign was to encourage people to discover a new way to shop outside of the mainstream supermarkets and show them the quality, provenance, range and superiority of online shopping choices. For example, why continue to pick up that same bottle of plonk from the shelves when you could buy better wine for less money with Naked Wines and support independent winemakers in the process?
Bringing the campaign concept to life
We worked closely with Naked Wines to refine the campaign concept and direction to maximise reach to new and existing customers. The result was a landing page that provided equal space for each brand to tell their unique stories and promote a competition for people who purchased in September. We also created animated GIFs showing the three step sign up and purchase process in an engaging way. And created the design for printed inserts promoting the campaign for existing customers who had placed orders in the weeks running up to the campaign launch. The page featured a video telling the story of the Supermarket Siesta campaign using beautiful, inspirational imagery related to the brands involved. We helped craft the on-page copy and develop consistent, appealing messaging.