Monthly trends report: May

 

Digital is changing the world around us. Brands are no longer looking to disrupt their own industry, they are looking to disrupt the whole world around us. For these brands, it’s simply not enough to create something new and exciting, they want us to question how we ever existed without it.

This month, we’ve seen companies offering the ability to rent anything, predict anything, and even to see anything (even things which aren’t actually there!) Here are my top picks for the month… and don’t miss my favourite highlights from ABBA and The Sims – what a blast from the past!)

 

Fat Lama launch subscription service in the UK

What is it?

UK start-up Fat Lama have just raised $10 million in funding. The Fat Lama website allows users to rent and lease ‘almost anything’, and the lender charges a small fee for the convenience. The website capitalises on the increasing focus on the sharing economy and promises strong profits for lenders – one lender has earnt nearly £5,500 from just four rentals!

What can we learn from this?

Fat Lama’s strong investment indicates a shift in the industry, with the brand having the potential to be a disruptor across multiple industries and follow in the footsteps of the likes of Netflix, Uber and Airbnb. On top of this, the rise of the sharing economy brings into question brands’ choices in purchasing models; will consumers continue to buy or will everything be rented in the not-so distant future? Only time will tell.

Source: Futurism

 

Cortica launch predictive AI policing in India

What is it?

Security and AI company Cortica have formed a partnership with Best Group in India to analyse the terabytes of data which are streaming from CCTV cameras in public areas, aiming to improve safety in public places. The technology promises to look for behavioural anomalies that signal someone is about to commit a violent crime – very Minority Report!

What can we learn from this?

Artificial intelligence has massive implications for public safety. Used in the right way, AI has the potential to revolutionise the way we live every day, creating a safer and more intelligent environment.

Source: Tech Circle

 

ABBA go on virtual tour (the aptly-named Abbatar Tour)

What is it?

ABBA have announced their comeback album and tour, but there’s a difference – ABBA won’t be touring. Instead, ABBA will tour the world virtually, using a combination of projection and holograms to display their ‘digital selves’ across the world. Whilst the details of which technology they will use remain unknown, the move revolutionises the music and entertainment industry by offering an entirely different entertainment experience.

What can we learn from this?

With more immersive technology coming into play, brands and musicians have the opportunity to create engaging and immersive experiences for fans no matter where they are in the world.

Source: Live for Live Music  

 

ASOS style The Sims

What is it?

Everyone’s favourite online brand (ASOS) have teamed up with everyone’s favourite childhood game (The Sims) to create a truly unique branded experience. By downloading The Sims Mobile app, users have the chance to dress their Sim characters in the new ASOS spring collection until 2nd May. The collaboration seamlessly promotes the new ASOS range, and they even have a dedicated landing page on the website for the new Sim collection. Users can even take their Sims to a fashion show and photo shoots where they model the latest range, as well as unlocking new fashion-related careers such as photography.

What can we learn from this?

Unlikely brand collaborations can often be the most effective in generating brand reach and awareness in new audiences.

Source: EA Games

 

Brands launch new ways to address mental health

What is it?

The NHS have teamed up with Football Manager to run geotargeted mental wellbeing adverts in virtual football stadiums. The pitch-side advertising boards within the game now feature an advert for MindMate, a youth mental health and awareness group. Similarly, the brother of a victim of the Manchester Arena bombings has created a game about grief, loss and helplessness to help survivors deal with grief, and to help other people understand how the survivors are feeling.

What can we learn from this?

Digital creates an opportunity to truly reach out to people in more intelligent ways. Digital placements can help to target people when they are in a moment of need or may be looking for more support or someone to talk to, whilst new digital methods of coping with mental illness can help to provide support in new, immersive and more engaging ways.

Source: Engadget and The Drum