WELLA/STAND UP TO CANCER
Stand up. Raise cash.
Take cancer out.
What we did
Behind the scenes footage
The Stand Up to Cancer campaign is an annual fundraising event created by Cancer Research UK and Channel 4 to support progress in life-saving cancer research.
The campaign motivates people to rebel against cancer. After all cancer has been oppressing us for too long. Attacking grannies and kids. Going after our boobs, balls and other bits. Hitting the same people over and over again. It’s one of the biggest problems facing humanity and it cannot be allowed to continue.
This year Coty Inc. one of the world’s leading beauty companies and their brand Wella Professionals are joining the fight by sponsoring the Stand Up to Cancer (SU2C) Celebrity Goggle Box and Celebrity First Dates specials.
Proud to be part of it
We are really proud to be involved with such a great cause and excited to be able to do something to bring in more cash for seriously clever science.
Our task was to create dual TV idents around the ad breaks for both programmes. To help increase awareness and support for the campaign we also created a social activation plan and the corresponding assets for Wella and SU2C owned channels. This included:
- Facebook competition assets
- Organic social posts
- Email assets for Wella’s CRM database
- Blog post
- Assets for SU2C landing page
- Behind the scenes footage
What’s more, we had just 8 weeks to deliver from start to finish.