Child survival sprint
What we did
Global children’s charity UNICEF wants to make a difference every day, for every child. In the countries in which they operate, new-borns are especially vulnerable: over 2 million infants sadly don’t survive their first month of life. UNICEF know that solutions are within reach and great progress has already been made - mortality in Under 5s has already halved. But their mission is to make sure that every child born in the world survives and stays healthy.
To make this possible, UNICEF needs to capture the public attention, raise funds and influence decision-makers to adopt the necessary policies. And to create an ambitious global campaign for child survival.
When Realise Managing Director Fiona Proudler met UNICEF’s Global Head of Brand and Marketing Eric Dekoninck, an idea was born. That rather than push the brief out to one of the many roster agencies, perhaps it was time to think big and to get the very best talent available to solve the problem together.
To collaborate on something new and fresh for the charity.
The #childSurvivalSPRINT hackathon was born!
Realise organised and ran a day long cross-agency hackathon in East London, bringing together 20 industry heavyweights, including players from AMV, VCCP Blue, Leo Burnett and Digitas LBi, who donated their time for free. Together with UNICEF expert staff and led by Realise facilitators, we locked ourselves away to come up with a ground-breaking campaign.